How to identify & report unauthorized sellers on Amazon!
Different brands are present in the market place, merchandising products online through different vendors. In the current scenario, it is not difficult to sell the products by creating your seller’s profile online in market places.
The challenge for merchandising brands is to make sure that unauthorized sellers don’t sell merchandising products without brand approval, or below retail price, which damages brand value.
Unauthorized sellers – They are the ones who sell your brand product on the e-marketplace without permission from businesses. They do not have any relationship with a company & can severely damage your brand reputation using unethical practices which includes publishing wrong product information or bringing down the product’s value.
How to
identify unauthorized sellers?
It can be done directly by purchasing or privately contacting the seller to know his address (but they may be using P.O. boxes).
We can do online research for the sellers& try to receive the address & information of the seller.
We can contact a third party service provider that is handling the payment transaction for the seller with the required information.
Unauthorized sellers provide false information, wrong identity & continuously changes or provide inaccurate information to hide their identity.
Reporting
of unauthorized sellers?
Amazon Brand Registry Page – Reach Account Health – Intellectual Property (Copyright, Trademark, Patent) violation - Click on “Report a violation” & provide accurate information about product name / ASIN to identify violation of policies & then submit the information.
Restricted Brand – This option can be considered if you have valuable products in your sleeve. This option only allows an authorized seller to list your product with strict limitations. It can be a little frustrating for sellers as it will be a long process.
Automated Monitoring Detection System – One of the smartest ways to handle unauthorized sellers is by tracking them down through an automated system. This system will work faster & will detect any problem with a brand or product.
How to
protect the brand on Amazon?
MAP (Minimum Advertised Price) – This policy will ensure only authorized sellers are implementing discounts as received to control the pricing.
Amazon Transparency Program – Under the transparency program, manufacturers can provide service of serialization for products to ensure that only authentic products are shipped to customers. It puts a particular code on each product to be fulfilled by selling partners.
Distribution Agreement – A proper agreement to be signed with the distributors enlisting specific guidelines regarding pricing & distribution policies to avoid unauthorized selling of products.
Trademark Registry – Being a registered trademark entity, you can report Amazon for violation of brand by unauthorized sellers
Amazon Brand Registry – To provide safety control for your brand, become a brand owner by registering for a brand on Amazon.
Project Zero – It’s an Amazon initiative to protect & support brands from counterfeiting.
Automated Monitoring Detection System – The Smartest & most effective way to protect a brand is by monitoring brands with the help of technology experts.
Amazon generally only gets involved when violation of intellectual property rights is reported or when legal issues are reported. Amazon generally doesn’t get involved in regular issues. Violation of policies may result in cancellation, suspension or removal of unauthorized sellers from Amazon listings.
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